Description
Get an insiders perspective into how this 110-year-old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse examines LOréals successful people-driven digital transformation.
Professors and authors Beatrice Collin and Marie Taillard set out exactly how LOréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
